Written by ICP Group

ProForMax by Zolatone®: A New, High-Performance Interior Coating From ICP Building Solutions Group

Designed to deliver brilliant finishes and outstanding durability for the most high-traffic commercial interiors, ProForMax is the most recent addition to ICP’s architectural coatings portfolio.

ANDOVER, Massachusetts – October 29, 2020 – ICP Building Solutions Group (ICP BSG) has announced the launch of ProForMax by Zolatone®, a new line of specialty paints and coatings designed to help architects unlock the potential of every interior space.

Backed by the Zolatone pedigree that professionals have trusted since the 1960s, ProForMax delivers the highest levels of scuff resistance, cleanability and chemical resistance that make it suitable for high-traffic interiors. It does so while offering dazzling pattern and textural options, making it suitable for everywhere from the storeroom to the board room.

ProForMax …

  • …is up to 10x stronger than conventional paint ASTM D2486.
  • …has the only scuff-resistant AND scrub resistant coatings for commercial interiors.
  • …lasts longer than conventional paint, maintaining its true color and quality throughout its lifetime–even during frequent cleaning and disinfecting.

“We’re excited to launch ProForMax and offer professionals everywhere a highly durable solution to create aesthetically beautiful environments, even in areas with the highest traffic,” said Brian LaGuardia, Vice President of Building Envelope at ICP Building Solutions Group. “ProForMax is ideal for schools, hospitals, hotels, restaurants—anywhere that requires outstanding, long-lasting durability balanced with eye-catching design.”

ProForMax is available in several textural options that can add an unexpected flair to any space while helping to conceal and resist dings, scratches and scuffs. It can also be regularly cleaned, scrubbed and disinfected without compromising coverage or appearance, creating seamless protection that won’t trap dirt and contaminants while creating modern looks that won’t require frequent repaints or complex repairs.

Additionally, ProForMax coatings are compatible with the Environmental Protection Agency’s List N Disinfectants, making them a practical choice for new cleaning and disinfecting protocols related to the COVID-19 pandemic. Disinfectants on List N have demonstrated efficacy on viruses and bacteria that are harder to kill than SARS-CoV-2.

To learn more about ProForMax by Zolatone, visit www.proformax.com. For more information about ICP Building Solutions Group, visit at www.icpgroup.com.

About ICP Building Solutions Group
ICP Building Solutions Group (BSG) is the foremost supplier of professional products and solutions for building envelope, cementitious and sports surface needs. Comprising dozens of industry-leading brands across numerous industries and applications, ICP (BSG) offers the industry’s most comprehensive portfolios to building professionals all over the globe, all backed by its exclusive MasterWorks training and education program. For more information, visit www.icpgroup.com.

About ICP
Innovative Chemical Products (the ICP Group) is a leading specialty chemical manufacturer in North America that provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction, industrial, packaging, printing and sports surfaces. The ICP Group is privately held and manufactures products under several recognized specialty groups. For more information, visit www.icpgroup.com.

Media Contact:

Bridget Hagan, akhia communications
(330) 463-5650


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